Launch Price
The initial price at which a manufacturer introduces a new drug to a specific market, shaping both initial access and later reference pricing.
Pricing & Market Access
Terms for how medicine prices are set and negotiated and how patients gain access to new treatments.
- Topic: Pricing & Market Access
- 40 terms
- Editor reviewed
Launch Sequencing
The strategic planning of the order a manufacturer introduces a treatment across national markets, influenced by international reference pricing linkages.
List PriceSticker Price, Catalogue Price
The publicly stated price a manufacturer offers a drug for sale, before accounting for negotiated discounts or rebates that reduce the price actually paid.