Dictionary

The Dictionary provides concise definitions of health economics terms, arranged alphabetically for quick reference. Use it to understand unfamiliar terminology or confirm the meaning of a specific term.

8 terms matching “Willingness to Pay”

A

Anchoring BiasStarting Point Bias, Initial Value Effect
In stated preference research, the tendency for a respondent's stated willingness to pay to be influenced by an initial value shown during elicitation.

D

Demand PriceMarginal Willingness to Pay, Maximum Buyer Price
The maximum price consumers are willing to pay for a given quantity of a good, represented along a standard demand curve.

L

LambdaCost-Effectiveness Threshold Symbol, WTP Ceiling Symbol
The symbol conventionally used for the cost-effectiveness threshold, or willingness to pay per unit of health effect, in net monetary benefit analysis.

M

Merit GoodMeritorious Good, Socially Encouraged Good
A good society deems worthy of consumption regardless of an individual's own willingness to pay for it, often subsidised by government.

V

Value of Statistical LifeVSL, Statistical Life Value
A monetary estimate of the value society places on reducing the risk of death, derived from willingness to pay for a small risk reduction.

W

Willingness to PayWTP, Maximum Price Payable
The maximum amount of money an individual would give up to obtain a good or avoid a negative outcome.
Willingness-to-Pay EstimationWTP Estimation, WTP Elicitation
The empirical process of measuring willingness to pay, typically through stated preference methods such as contingent valuation or discrete choice experiments.
Willingness-to-Pay ThresholdWTP Threshold, Cost-Effectiveness Willingness-to-Pay
The maximum amount a decision-maker is prepared to pay for an additional unit of health benefit, used to judge acceptable value for money.