Willingness-to-pay estimation function
w(preferences) = WTP
Maps stated or modelled preferences for a change in health or health care to a sum of money: the marginal value of an attribute from the coefficients of a discrete choice model, or the mean of individual valuations from a contingent valuation survey, scaled to the affected population. Aggregate WTP is the monetary benefit that cost-benefit analysis sets against the present value of costs.
Marginal willingness to pay from a discrete choice experiment
MWTP_k = -beta_k / beta_c
Mean willingness to pay and aggregate benefit from a survey sample
WTP_mean = sum_(i=1)^n [w_i] / n; B = N_pop * sum_(i=1)^n [w_i] / n