Concept Architecture
Average Treatment Effect in Potential Outcomes and Cost-Effectiveness Decisions
Every incremental cost and incremental QALY in a cost-effectiveness model is, in principle, an average treatment effect. In the potential-outcomes definition, the average treatment effect (ATE) is distinct from the average effect on the treated (ATT) and the conditional average effect in a subgroup (CATE). Cost-effectiveness analysis needs the mean incremental cost and effect, which trials and observational data identify in different ways, as set out in the NICE Decision Support Unit's technical support document on non-randomised data (TSD 17). An illustrative example shows how a favourable average can hide a subgroup where the treatment is not cost-effective.
Potential outcomes and three averages
The potential-outcomes framework, formalised by Rubin for randomised and non-randomised studies, describes each patient by two outcomes, one with the treatment and one with the comparator. Only one is ever observed, so an individual's causal effect cannot be measured, but averages over a population can be identified under stated conditions. The ATE is a precise form of the treatment effect and a central estimand of causal inference.
where is the potential outcome under the treatment, is the potential outcome under the comparator, and is the expectation over the population of interest. The other two averages condition on who is described, as follows.
where marks patients who actually received the treatment and marks patients with given baseline characteristics, such as a risk group. The population average is the mean of the subgroup averages, weighted by subgroup size, as follows.
where is the share of the population with characteristics . TSD 17 describes the ATT as relevant when interest lies only in those treated, for example when patients unlikely to benefit are almost never treated. It notes that when everyone has the same effect the ATE, ATT and local average treatment effect are identical, and that selection into treatment driven by the sources of heterogeneity makes them differ.
Why cost-effectiveness analysis needs the population mean
Cost-effectiveness analysis informs what a health system should fund for a population, so its inputs are expectations over that population. The NICE methods manual (PMG36) states that ICERs must be the ratio of expected additional total cost to expected additional QALYs. In potential-outcomes terms both parts are average treatment effects, as follows.
where and are a patient's potential costs with and without the treatment, and are the corresponding QALYs, is the incremental cost and is the incremental effectiveness. Because expectation is linear, the mean of each patient's net benefit gain equals the value built from the two averages, as follows.
where is the incremental net monetary benefit per patient and is the value placed on one QALY. The ICER, by contrast, is a ratio of averages, not an average of individual ratios.
Two rules follow. Thompson and Barber pointed out that the budget for treating all patients is the arithmetic mean cost multiplied by the number treated, so the arithmetic mean, not the median or geometric mean, is the informative summary of skewed costs. Claxton argued that adoption decisions should rest on mean net benefit irrespective of statistical significance. A choice made on the ATE maximises expected net benefit only if the treatment would be offered to the whole population the ATE describes and targeting is not possible; for a narrower decision the CATE of that group is the relevant quantity.
What randomisation identifies
Randomisation makes treatment assignment independent of the potential outcomes, so the arms are comparable on average in measured and unmeasured characteristics. The difference in arm means then estimates the ATE for the enrolled population, and TSD 17 describes the ATE as the effect a randomised controlled trial would identify. This holds only with full adherence. With non-adherence or crossover, the comparison by randomised arm estimates the effect of assignment, the intention-to-treat effect, as Hernán and Hernández-Díaz note, and instrumental variable methods that use randomisation as the instrument estimate a local average effect among compliers, an approach DiazOrdaz and colleagues extend to cost-effectiveness analysis.
The phrase "for the enrolled population" carries weight. If trial participants differ from the population covered by a reimbursement decision in characteristics that change the effect, such as baseline risk, the two averages can differ. The NICE manual allows for this, stating that relative effects from randomised trials may be applied to baseline risk data for the populations or subgroups of interest.
Estimation from observational and real-world data
Without a suitable trial, the average is estimated from observational studies and other real-world data, where treatment often depends on prognosis. TSD 17, by Faria and colleagues, states that the effect typically of interest in NICE technology appraisals is the ATE, and notes that the ATE needs more demanding assumptions than the alternatives.
Methods assuming selection on observables rest on two conditions. Ignorability (unconfoundedness) requires that, given a properly chosen set of observed covariates, the potential outcomes are independent of treatment assignment. Overlap requires that patients with any combination of covariates could be in either group; Rosenbaum and Rubin called the two together strong ignorability, and weaker versions suffice for the ATT. TSD 17 states that ignorability cannot be tested and must be justified from literature or expert opinion, that variables affected by treatment should not be conditioned on, and that, assuming ignorability holds, lack of overlap is probably the biggest issue an analyst will face.
| Method | What is modelled | Usual target | Caution in TSD 17 |
|---|---|---|---|
| Regression adjustment (regression analysis) | Outcome in each arm | ATE | Parametric models fit even where overlap fails |
| Inverse probability weighting | Probability of treatment (propensity score) | ATE | Scores near zero or one make weights unstable |
| Doubly robust methods | Outcome and treatment probability | Not specified in TSD 17 | Biased if both models are misspecified |
| Propensity score matching | Similar controls for each treated patient | ATT usually; ATE under stronger assumptions | Stronger assumptions needed for the ATE |
| Instrumental variable analysis | A variable that affects the outcome only through treatment | LATE (ATE only if effects homogeneous) | Applies to those whose treatment the instrument changes |
The inverse probability weighting estimator reweights each arm to resemble the whole population, as follows.
where is the number of patients, is 1 if patient was treated and 0 otherwise, is the observed outcome, and is the propensity score given covariates . In an economic evaluation the same weights apply to costs and QALYs. TSD 17's final recommendations ask analysts to state the parameter of interest (ATE, ATT or other), justify the base-case method and run pre-planned sensitivity analyses with different methods. Kreif and colleagues show why. In an observational cost-effectiveness analysis of drotrecogin alfa for severe sepsis, the probability of cost-effectiveness in the high-risk subgroup at £20,000 per QALY ranged from 30% with inverse probability weighting to 90% with propensity score matching and genetic matching.
Worked example of confounding by indication in two risk groups
The figures are illustrative. Of 1,000 patients, 600 are low risk and 400 high risk. Clinicians treat 25% of low-risk patients (150) and 87.5% of high-risk patients (350), so the treated group is 30% low risk and the untreated group 90% low risk.
| Risk group | Patients | QALYs without / with | Cost without / with | CATE (QALYs) | CATE (cost) |
|---|---|---|---|---|---|
| Low | 600 | 6.00 / 6.10 | £2,000 / £5,000 | 0.10 | £3,000 |
| High | 400 | 4.00 / 4.40 | £5,000 / £9,000 | 0.40 | £4,000 |
1. True average. Weighting each subgroup by its population share gives the following.
where is the ATE on QALYs. The same weights give an ATE on cost of 0.6 × £3,000 + 0.4 × £4,000 = £3,400.
2. Naive comparison. Treated patients average 0.3 × 6.10 + 0.7 × 4.40 = 4.91 QALYs and untreated patients 0.9 × 6.00 + 0.1 × 4.00 = 5.80, a difference of minus 0.89. Mean costs are £7,800 against £2,300. Because sicker patients are treated, the treatment looks more costly and less effective.
3. Inverse probability weighting. Treated patients are weighted by one over their probability of treatment (4 for low risk, about 1.143 for high risk) and untreated patients by one over their probability of no treatment (about 1.333 and 8). Each weighted arm then holds the equivalent of 600 low-risk and 400 high-risk patients, as follows.
where the numerators are the weighted QALY totals and 1000 is the weighted size of each arm. Costs give £6,600 minus £3,200 = £3,400, matching step 1 because the propensity scores are known exactly.
4. Effect on the treated. With the treated group's mix, the ATT is 0.31 QALYs and £3,700, about £11,935 per QALY. The population ICER is as follows.
where the result is the cost in pounds per QALY gained if everyone were treated. The ATT looks better because it describes a group weighted towards high-risk patients.
5. Decision. At an illustrative £25,000 per QALY, the lower end of the £25,000 to £35,000 range in the NICE manual, net benefit per patient is 25,000 × 0.22 minus 3,400 = £2,100, so treating everyone appears worthwhile. By subgroup it is 25,000 × 0.10 minus 3,000 = minus £500 for low risk and 25,000 × 0.40 minus 4,000 = £6,000 for high risk. Treating only high-risk patients yields 0.4 × £6,000 = £2,400 per member of the population, £300 more than treating everyone.
From the population average to subgroup decisions
The ATE is necessary for a population decision but not always sufficient. When effects vary, a decision maker able to target treatment gains by acting on subgroup averages, which links the ATE to heterogeneous treatment effects and subgroup analysis.
The NICE manual (PMG36, section 4.9) asks for clinical- and cost-effectiveness estimates for each relevant subgroup, preferably based on plausible mechanisms and, where possible, identified at scoping. It treats post hoc data dredging sceptically, asks for the scale of effect modification to be specified and for the precision of subgroup estimates to be reflected in the uncertainty analysis. It also notes that the overall net treatment effect depends on baseline risk as well as relative effect, as Sculpher argues when he extends sources of heterogeneity beyond relative treatment effects to baseline event rates.
Coyle, Buxton and O'Brien framed targeting as stratified cost-effectiveness analysis. Espinoza and colleagues separate the static value of acting on known sources of heterogeneity from the dynamic value of research to resolve subgroup uncertainty, linking subgroup decisions to value of information. The £300 per patient in step 5 is a static value.
ATE beside nearby estimands
Related quantities answer different questions and are often named loosely in reports. Matching the estimand to the decision is the first check on any estimate.
| Quantity | Population described | Typical use |
|---|---|---|
| Average treatment effect | Whole population of interest | Increments for a population-wide decision |
| Effect on the treated (ATT) | Patients actually treated | Value of current use; often estimated by matching |
| Conditional average effect (CATE) | Patients with given characteristics | Subgroup and stratified analysis |
| Local average effect (LATE) | Patients whose treatment an instrument changes | Instrumental variable output; compliers in a trial |
| Individual effect | One patient | Not observable |
Where the average misleads
A common error is to read the ATE as each patient's gain. An average of 0.22 QALYs fits gains of 0.10 and 0.40 in two groups, or gains for some and losses for others.
A second error is a mismatch between estimand and decision. A matched analysis often reports the ATT and a trial gives the ATE for its participants, and either may be reported as if it covered the decision population. TSD 17 adds that an ATE from a sample restricted to similar patients will not necessarily hold for the original population. Observational estimates also remain exposed to unmeasured confounding, and TSD 17 suggests that counter-intuitive results, such as comorbidities appearing protective, may signal omitted variables. Subgroup averages are less precise than the population average, so targeting built on unplanned comparisons can lose more than it gains.
Sources
- Claxton K. The irrelevance of inference: a decision-making approach to the stochastic evaluation of health care technologies. Journal of Health Economics. 1999;18(3):341-364.
- Coyle D, Buxton MJ, O'Brien BJ. Stratified cost-effectiveness analysis: a framework for establishing efficient limited use criteria. Health Economics. 2003;12(5):421-427.
- Espinoza MA, Manca A, Claxton K, Sculpher MJ. The value of heterogeneity for cost-effectiveness subgroup analysis: conceptual framework and application. Medical Decision Making. 2014;34(8):951-964.
- DiazOrdaz K, Franchini AJ, Grieve R. Methods for estimating complier average causal effects for cost-effectiveness analysis. Journal of the Royal Statistical Society: Series A. 2018;181(1):277-297.
- Faria R, Hernández Alava M, Manca A, Wailoo AJ. NICE DSU Technical Support Document 17: The use of observational data to inform estimates of treatment effectiveness in technology appraisal: methods for comparative individual patient data. Sheffield: Decision Support Unit, ScHARR; 2015. Sections 2.1 to 2.4 and 5.2.
- Hernán MA, Hernández-Díaz S. Beyond the intention-to-treat in comparative effectiveness research. Clinical Trials. 2012;9(1):48-55.
- Hernán MA, Robins JM. Causal Inference: What If. Boca Raton: Chapman & Hall/CRC; 2020.
- Kreif N, Grieve R, Radice R, Sadique Z, Ramsahai R, Sekhon JS. Methods for estimating subgroup effects in cost-effectiveness analyses that use observational data. Medical Decision Making. 2012;32(6):750-763.
- National Institute for Health and Care Excellence. NICE technology appraisal and highly specialised technologies guidance: the manual (PMG36). London: NICE; 2022, last updated 13 October 2026. Sections 4.2, 4.6, 4.7 and 4.9.
- Rosenbaum PR, Rubin DB. The central role of the propensity score in observational studies for causal effects. Biometrika. 1983;70(1):41-55.
- Rubin DB. Estimating causal effects of treatments in randomized and nonrandomized studies. Journal of Educational Psychology. 1974;66(5):688-701.
- Sculpher M. Subgroups and heterogeneity in cost-effectiveness analysis. PharmacoEconomics. 2008;26(9):799-806.
- Thompson SG, Barber JA. How should cost data in pragmatic randomised trials be analysed? BMJ. 2000;320(7243):1197-1200.
Related Concepts (4)
Institutional Perspectives (2)
- NICE Decision Support Unit
ATE Usually the Effect of Interest in NICE Appraisals
TSD 17 states that the treatment effect typically of interest in NICE technology appraisals is the average treatment effect, the expected gain from treatment for a randomly selected individual and the effect a randomised trial would identify, although in some cases the effect on the treated may be the parameter of interest. It notes that the ATE needs more demanding, often untestable, assumptions than the alternatives, and that the ATE, ATT and local average treatment effect coincide only when effects are homogeneous. Analysts should state the parameter of interest and justify how their method estimates it.
NICE DSU Technical Support Document 17: The use of observational data to inform estimates of treatment effectiveness in technology appraisal: methods for comparative individual patient data (Faria, Hernandez Alava, Manca and Wailoo, May 2015), sections 2.1.2, 4.2.2 and 5.2View source → - EU HTA Coordination Group
Chosen Estimand, ATE or ATT, Must Match the Inferential Goal
The HTA Coordination Group's guideline for joint clinical assessments names the average treatment effect and the average treatment effect among the treated as the most common estimands for propensity score methods. Assessors should evaluate whether the chosen estimand matches the inferential goal, and whether the propensity score method suits that estimand, noting that matching primarily estimates the effect among the treated. The assumptions of positivity, overlap and covariate balance must be checked and reported, and a violation of balance stated if any absolute standardised difference is 0.25 or more.
HTA Coordination Group, Practical Guideline for Quantitative Evidence Synthesis: Direct and Indirect Comparisons, adopted 8 March 2024 under Regulation (EU) 2021/2282, section 6.2.1View source →
Functions & Formulae (4)
ATE = E[Y(1) - Y(0)]
ATE as the share-weighted sum of subgroup effects
ATE = sum_(x=1)^K (P_x * CATE_x)
ATT as the treated-mix weighted sum of subgroup effects
ATT = sum_(x=1)^K (P_x * e_x * CATE_x) / sum_(x=1)^K (P_x * e_x)
Inverse probability weighted ATE estimator
ATE_IPW = (1/n) * sum_(i=1)^n (T_i * Y_i / e_i) - (1/n) * sum_(i=1)^n ((1 - T_i) * Y_i / (1 - e_i))
Static value of targeting treatment by subgroup
V_strat = sum_(x=1)^K (P_x * max(0, INMB_x)) - max(0, sum_(x=1)^K (P_x * INMB_x))
Library
Publications
8
Beyond the intention-to-treat in comparative effectiveness research — Hernán MA, Hernández-Díaz S, Vol. 9, No. 1, pp. 48-55 ed., 2012 (Clinical Trials)
Discusses intention-to-treat, as-treated and per-protocol analyses in comparative effectiveness research, noting that an intention-to-treat analysis does not guarantee an estimate of clinical effectiveness.
Journal ArticleView source →Methods for estimating complier average causal effects for cost-effectiveness analysis — DiazOrdaz K, Franchini AJ, Grieve R, Vol. 181, No. 1, pp. 277-297 ed., 2018 (Journal of the Royal Statistical Society Series A)
Journal article listed in the Sources of the HealthEconomics.wiki Concept Architecture articles on Compliance and Average Treatment Effect, where it is cited as a reference for that concept.
Journal ArticleView source →Methods for estimating subgroup effects in cost-effectiveness analyses that use observational data — Kreif N, Grieve R, Radice R, Sadique Z, Ramsahai R, Sekhon JS, Vol. 32, No. 6, pp. 750-763 ed., 2012 (Medical Decision Making)
Journal article listed in the Sources of the HealthEconomics.wiki Concept Architecture article on Average Treatment Effect, where it is cited as a reference for that concept.
Journal ArticleStratified cost-effectiveness analysis: a framework for establishing efficient limited use criteria — Coyle D, Buxton MJ, O'Brien BJ, Vol. 12, No. 5, pp. 421-427 ed., 2003 (Health Economics)
Journal article listed in the Sources of the HealthEconomics.wiki Concept Architecture article on Average Treatment Effect, where it is cited as a reference for that concept.
Journal ArticleEstimating causal effects of treatments in randomized and nonrandomized studies — Rubin DB, Vol. 66, No. 5, pp. 688-701 ed., 1974 (Journal of Educational Psychology)
Paper on estimating causal effects of treatments in randomised and non-randomised studies, to which the potential outcomes framework for average treatment effects is attributed.
Journal ArticleView source →NICE DSU Technical Support Document 17: The use of observational data to inform estimates of treatment effectiveness in technology appraisal: methods for comparative individual patient data — Faria R, Hernández Alava M, Manca A, Wailoo AJ, TSD 17 ed., 2015 (NICE Decision Support Unit, ScHARR, University of Sheffield)
Decision Support Unit guide to estimating treatment effects from observational individual patient data for NICE appraisals, covering the average treatment effect, the ignorability and overlap assumptions and the methods used to estimate it.
The central role of the propensity score in observational studies for causal effects — Rosenbaum PR, Rubin DB, Vol. 70, No. 1, pp. 41-55 ed., 1983 (Biometrika)
Paper introducing the propensity score for observational studies of causal effects, in which ignorable treatment assignment together with overlap is termed strong ignorability.
Journal ArticleView source →Interpreting Indirect Treatment Comparisons and Network Meta-Analysis for Health-Care Decision Making: ISPOR Task Force on Indirect Treatment Comparisons Good Research Practices, Part 1 — Jansen, Fleurence, Devine, Itzler, Barrett, Hawkins, Lee, Boersma, Annemans & Cappelleri, Vol. 14, No. 4 ed., 2011 (Value in Health)
The ISPOR good-practice guidance on interpreting indirect treatment comparisons, network and mixed treatment comparisons for decision making — terminology, assumptions, validity and how to critically appraise an ITC/NMA when head-to-head trial evidence is unavailable.
Journal ArticleView source →
Frequently Asked Questions (6)
What is the average treatment effect?
The average treatment effect (ATE) is the mean change in costs or health outcomes if a whole population received a treatment rather than its comparator.
Source: Rubin 1974
Why is the average treatment effect an average across a population?
The average treatment effect is the mean difference in outcome that would result if a whole population received the treatment rather than the comparator. It is an average because the effect varies from person to person, and no study can observe both what happens to an individual with the treatment and what would have happened without it. Averaging over the population sidesteps this, since randomisation lets the treated and untreated groups stand in for one another. It describes the typical effect, not any one person's. Hernan and Robins (2020) define this quantity.
Source: Hernan & Robins 2020
How is the average treatment effect defined in potential outcomes?
In the potential outcomes framework, each individual has a potential outcome under treatment and a potential outcome under the comparator, and their individual treatment effect is the difference between these, though only one is observed for each person. The average treatment effect is the mean of these individual differences across the population, equivalently the difference between the average outcome if all were treated and the average if all received the comparator. This framing defines the causal effect clearly, and estimating it requires methods that address the fact that only one potential outcome is observed per individual.
Source: Rubin 1974
How is the average treatment effect estimated?
The average treatment effect is estimated most reliably by randomised trials, where randomisation makes the treated and comparator groups comparable, so the difference in their average outcomes estimates the average treatment effect without bias from confounding. In observational data, estimating it requires methods to address confounding, such as adjustment, matching, propensity scores, or instrumental variables, which aim to approximate the comparability that randomisation provides. Because only one potential outcome is observed per person, estimation relies on comparing groups assumed comparable, so the validity of the estimate depends on that comparability holding.
Source: Hernán & Robins 2020
Why is the average treatment effect important?
The average treatment effect is important because it summarises the overall causal effect of a treatment across a population, answering how much the treatment changes outcomes on average, which is the quantity most relevant to decisions about whether to use it. It is what randomised trials are designed to estimate and a central target of causal inference. By representing the population-level effect of treatment versus comparator, the average treatment effect provides the basis for judging a treatment's benefit and for economic evaluation, making it a foundational concept in evaluating interventions.
Source: Rubin 1974
How does the average treatment effect relate to individual effects?
The average treatment effect is the mean of the individual treatment effects across the population, so it summarises how the treatment affects people on average, but it does not reveal how effects vary between individuals, who may benefit more, less, or not at all. Because individual effects cannot be observed directly, the average treatment effect is what is typically estimated, while variation in effects is explored through subgroup or heterogeneity analysis. So the average treatment effect captures the overall effect, and understanding differences among individuals requires additional analysis beyond the average.
Source: Hernán & Robins 2020
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Verified by Dr Darrin Baines
British health economist
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Verification date: 20 Oct 2026
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