Change in consumer surplus from a price change on a linear demand curve

When demand is linear between the old and new prices, the change in consumer surplus is the trapezoid between the two prices out to the demand curve: the price change multiplied by the average of the quantities bought before and after. The result is positive for a price fall and negative for a rise. It is the Marshallian approximation to CV and EV and lies between them for a single price change.

Signature

Delta_CS = (P_0 - P_1) * (Q_0 + Q_1) / 2
Inputs
InputsDefinitionUnit
P_0Price paid per unit before the changecurrency per unit
P_1Price paid per unit after the changecurrency per unit
Q_0Units bought at P_0units per person per period
Q_1Units bought at P_1units per person per period
Output
Delta_CSGain in consumer surplus from the price change, negative for a losscurrency per person per period

Function

Welfare change measurement and aggregation function

Converts each person's gain or loss from a change into money, with the compensating or equivalent variation or the consumer surplus approximation, and then ranks the change for society: by adding the money measures, as the Kaldor-Hicks potential compensation test does, or by combining individual outcomes with an explicit social welfare function that states how gains to one person are set against losses to another.

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Implementations

  • Excel

    Consumer surplus change from two price and quantity points

    With the old and new prices in PriceOld and PriceNew and the quantities in QtyOld and QtyNew, Excel returns the change in consumer surplus.

    =(PriceOld-PriceNew)*(QtyOld+QtyNew)/2

Assumptions

  • Straight-line demand between the old and new prices

    The demand curve is a straight line between the two observed points. For a curved demand function the trapezoid is an approximation; with the Cobb-Douglas demand of the CV and EV example it gives 150 against the exact area of 138.63.

  • Small income effects

    Consumer surplus approximates CV and EV well when spending on the good is a small share of income and income effects are modest.

Worked examples

  • Cut in an outpatient charge

    A charge falls from 20 to 10 pounds a visit and use rises from 4 to 5 visits a year. Consumer surplus rises by 45 pounds a person a year. The figures are illustrative.

    P_0 = 20; P_1 = 10; Q_0 = 4; Q_1 = 5; Delta_CS = 45
  • Introducing a charge for a free service

    Introducing a charge of 10 pounds on a free service reduces use from 5 to 4 visits and consumer surplus by 45 pounds a person a year; the 40 pounds collected is a transfer, and the remaining 5 pounds is the deadweight loss triangle.

    P_0 = 0; P_1 = 10; Q_0 = 5; Q_1 = 4; Delta_CS = -45

Common errors

  • Counting only the saving on the original quantity

    Multiplying the 10-pound cut by the original 4 visits gives 40 pounds and misses the 5-pound surplus on the extra visit. For a price rise the same shortcut overstates the loss.

Sources

  • Consumer surplus as an approximation to exact welfare measures

    Mas-Colell A, Whinston MD, Green JR. Microeconomic Theory. New York: Oxford University Press; 1995. Section 3.I: the area variation (Marshallian consumer surplus) lies between the compensating and equivalent variations for a single price change and is exact when income effects are absent.

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Canonical Identity

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