VerifiedEvidence: highv1.0.0

External Reference Pricing

A medicine-pricing policy that uses prices for the same or comparable product in other jurisdictions as benchmarks for a domestic price or reimbursement decision.

Last reviewedDarrin Baines IP Ltd

Concept Architecture

External Reference Pricing

External reference pricing (ERP) is a policy that uses prices of the same or comparable medicine in other jurisdictions as benchmarks for a domestic price or reimbursement decision. The reference-country basket, product match, price basis, exchange rate and aggregation rule determine the resulting figure. This page shows the calculation and explains why a foreign list price is not a direct measure of local value or what a payer ultimately pays.

What is being referenced

A policymaker first identifies the product, strength, formulation, package and point in the supply chain to compare. A per-package price may need conversion to a common dose or treatment course, and taxes, wholesale margins and dispensing fees may have to be handled consistently. Countries can use ERP in different ways, including an initial price ceiling or a periodic reassessment under local rules.

Design choiceQuestions to answerWhy it changes the benchmark
Reference basketWhich countries qualify and why?A high-price or low-price basket changes the result.
Product matchSame molecule, strength, presentation and pack?Unlike units produce misleading comparisons.
Price typeEx-factory list, retail, reimbursement or net transaction?Confidential rebates and margins change actual payment.
ConversionWhich exchange rate and observation date?Currency movements can change a local-currency value.
AggregationLowest, average, median or another rule?The same basket yields different limits.
ReviewHow often and with what missing-price rule?Availability and timing influence subsequent decisions.

ERP differs from internal reference pricing, which benchmarks against medicines or therapeutic alternatives within one country. It also differs from health technology assessment or value-based pricing, which considers comparative benefits, costs and other decision criteria. An ERP benchmark may be one input into negotiation rather than the final reimbursed amount.

Calculate a reproducible benchmark

Suppose a fictional authority compares an identical course of a medicine in three countries. Country A reports 100 units of its currency, converted at 0.90 home-currency units per foreign unit, giving $100\times0.90=90$ home-currency units. Countries B and C report equivalent home-currency prices of 100 and 140. The aligned basket is therefore 90, 100 and 140 per course.

Its lowest price is 90, median is 100, and unweighted arithmetic mean is $(90+100+140)/3=110$. If a fictional rule sets a domestic ceiling at 95% of the median, the ceiling is $0.95\times100=95$ home-currency units per course. This is an invented rule and does not represent a current country's policy.

Spreadsheet itemIllustrative formulaResult
Converted country A price=100*0.9090 home-currency units per course.
Aligned basket90, 100, 140Same product, unit and price basis assumed.
Lowest observed price=MIN(90,100,140)90.
Median observed price=MEDIAN(90,100,140)100.
Unweighted mean=AVERAGE(90,100,140)110.
Fictional ceiling=0.95*MEDIAN(90,100,140)95.

The exchange rate is quoted in home currency per unit of country A's currency; reversing that quote would require division instead. The equality of courses, prices before tax and currency dates is assumed only for teaching. If country C's price were absent, the authority would need a documented rule for missing observations rather than silently treat it as zero.

Why list and net prices can diverge

Publicly available list prices may not reflect confidential discounts, rebates, tender results or managed agreements. A list-price benchmark can therefore compare amounts that no payer actually pays. Transparency of a price label does not establish comparability of contracts, eligible populations or included services.

A net price in another jurisdiction may be unavailable or legally confidential, so analysts should state the observed price basis and avoid implying that the ERP calculation estimates actual savings. Domestic procurement, taxes, patient cost sharing and distribution costs also affect whether a lower benchmark changes household affordability. A published foreign price cannot be substituted directly into a local budget model without the relevant contract and volume.

Economic and access consequences

ERP can give purchasers an external anchor when pricing information is limited. Yet manufacturers and purchasers may respond to the system: timing a launch, changing public list prices or negotiating confidential terms can affect the set of observable prices. If several countries reference one another, a change in one price may propagate through later reviews, subject to each country's rules.

These possible responses are mechanisms to investigate, not guaranteed effects of a particular policy. Evaluating ERP requires a credible counterfactual and measures of net spending, medicine availability, launch timing, patient access and relevant health outcomes. A lower official ceiling may save money for one purchaser but also change supply or reimbursement terms; neither direction should be assumed without evidence.

Suppose the fictional ceiling of 95 instead of a proposed list amount of 120 were actually applied to 10,000 identical courses, with no other changes. The simple gross difference is $(120-95)\times10{,}000=250{,}000$ home-currency units. It is not an observed budget saving: net prices, uptake, mix, supply and administration may differ, and the 120 proposal is not necessarily the counterfactual transaction price.

Interpreting a cross-country comparison

The purpose is a defensible domestic decision, not a claim that every medicine should have the same price everywhere. Income, market size, procurement systems and health needs vary across countries. Rules may pursue affordability or bargaining power while creating access or distributional trade-offs that require monitoring.

  • Match the product: Compare equivalent strength, pack, dose and treatment duration.
  • Name the price basis: List, net, retail and reimbursement amounts have different meanings.
  • Document the basket: Country selection and missing-price rules can dominate the result.
  • Check currency units: An exchange rate's direction, date and variability affect conversion.
  • Separate benchmark and payment: A calculated ceiling is not proof of a final net price.
  • Monitor access: Price changes should be considered alongside availability, uptake and patient burden.

Sources and further reading

The WHO guideline on country pharmaceutical pricing policies discusses ERP among policy tools and distinguishes it from internal reference pricing. A WHO account of reference pricing in Georgia illustrates an actual jurisdictional application, while the European Commission simulation study examines cross-country interactions. All basket amounts, exchange rates and ceiling rules above are original teaching assumptions.

Library

Publications

3
  • Guidance

    WHO Guideline on Country Pharmaceutical Pricing Policies — World Health Organization, 2nd Edition ed., 2020 (World Health Organization)

    WHO’s evidence-based guidance on pharmaceutical pricing policies — external reference pricing, value-based pricing, mark-up regulation, tendering, generics and tax policies — with systematic-review evidence on their intended and adverse effects, aimed at improving affordable access to medicines.

  • Book

    Pharmaceutical Policy in Countries with Developing Healthcare Systems — Zaheer-Ud-Din Babar (ed.), 1st Edition ed., 2017 (Adis / Springer)

    An edited reference on national medicines policy across developing healthcare systems, with country chapters covering the health system, regulation, medicines supply, affordable access and rational medicine use — a key resource for pharmaceutical policy in low- and middle-income settings.

  • Journal article

    Does External Reference Pricing Deliver What It Promises? Evidence on Its Impact at National Level — Kanavos, Fontrier, Gill & Efthymiadou, Vol. 21, No. 1 ed., 2020 (European Journal of Health Economics)

    A systematic review and expert survey assessing external reference pricing (ERP) — the most widely used pharmaceutical price-regulation mechanism — finding it delivers short-term cost containment but, if poorly designed, can undermine availability and cause launch delays or withdrawals.

Frequently Asked Questions (6)

  • What is external reference pricing?

    A pricing policy in which a country sets or negotiates a drug's price based on prices charged for it in a defined set of other countries.

    Source: Danzon 2018

  • What does external reference pricing base a drug's price on?

    External reference pricing sets or negotiates a drug's price by looking at the prices charged for it in a chosen basket of other countries, taking those as a benchmark. A country using it might set its price at the average or the lowest of the reference group, so it pays no more than comparable nations. This gives a government a strong hand to hold prices down, but it can also lead manufacturers to raise prices in cheaper markets, or delay launches there, to avoid dragging down the reference. Pricing by comparison with other countries is what it does. Danzon (2018) describes this.

    Source: Danzon 2018

  • How does external reference pricing work?

    External reference pricing works by a country referring to the prices charged for a drug in a defined set of other countries and using them to set or negotiate its own price, for example based on an average or the lowest of those prices. So external reference pricing works by benchmarking against other countries' prices, which is why it uses a defined set, since the domestic price is derived from the reference countries' prices, and referring to those prices to set or negotiate the domestic price links the country's price to the prices charged elsewhere, using the reference countries as a benchmark.

    Source: Danzon 2018

  • Why is external reference pricing used?

    External reference pricing is used to help a country set drug prices by reference to those in other countries, aiming to obtain prices comparable to or better than those elsewhere and to constrain prices using international comparisons. So external reference pricing is used to inform and constrain prices, which is why it references other countries, since comparing with prices elsewhere can help a country avoid paying more than others and negotiate accordingly, and using other countries' prices as a benchmark provides a basis for setting or negotiating prices, aiming to achieve favourable prices through international comparison.

    Source: Danzon 2018

  • What are the effects of external reference pricing?

    The effects of external reference pricing include linking a country's prices to those in the reference countries, which can constrain prices but may also affect manufacturers' pricing strategies across countries, such as launch decisions. So external reference pricing links prices across countries with wider effects, which is why it is significant, since basing a price on others' prices can lower it but also influences how manufacturers price and launch across countries, as prices in one country can affect others through referencing, making external reference pricing an influence on international pricing dynamics.

    Source: Danzon 2018

  • How does external reference pricing relate to international reference pricing?

    External reference pricing relates to international reference pricing in that both set a country's price by reference to prices in other countries, the terms describing closely related policies of using international prices as a benchmark. So external and international reference pricing are closely related, which is why they overlap, since both use prices in a defined set of other countries to set or negotiate the domestic price, and the two describe the same kind of policy of referencing international prices, using other countries' prices as a benchmark for setting the domestic price.

    Source: Danzon 2018

Trust Record

Verified by Dr Darrin Baines

British health economist

Professional identity: darrinbaines.org

Verification date: 24 Sep 2026

Content version: 1.0.0

Canonical Identity

Term code
HS-DC-DP-029

Stable URI · Machine-readable · Resolvable · CC BY 4.0