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Missing Not at Random

Missing not at random describes a missing-data mechanism in which the probability that a value is unobserved depends on that unobserved value even after conditioning on the available observed information.

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Published, version 1.0.0
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25 Sep 2026, by Dr Darrin Baines
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Concept Architecture

Missing Not at Random: Concept Architecture

Orientation and learning roadmap

This page starts with the missing-data mechanism and its contrast with missing at random, then shows how an unobserved outcome can change a health-utility estimate. It follows with modelling and sensitivity strategies, trial reporting, and the implications for cost-effectiveness analysis.

The dependence that matters

Whether an outcome is missing may depend on the outcome value that would have been observed, even after accounting for the data that are available. For example, patients with the poorest unrecorded health-related quality of life may be less likely to return a questionnaire despite having similar recorded baseline characteristics to responders.

Let R=1R=1 indicate that the outcome YY is observed, let XX contain observed covariates and prior outcomes, and let YmisY_{\mathrm{mis}} denote unobserved values. A missing-not-at-random (MNAR) mechanism allows the response probability to depend on those unobserved values even conditional on the observed information, schematically as

P(R=1∣Ymis,Yobs,X) varies with Ymis.P(R=1\mid Y_{\mathrm{mis}},Y_{\mathrm{obs}},X) \text{ varies with }Y_{\mathrm{mis}}.

This dependence is a property of a specified data-generating process and conditioning set, not a label proved by a high percentage of missing observations. Adding informative observed predictors can sometimes make a missing-at-random (MAR) assumption more plausible, but it cannot prove that remaining dependence on unobserved values is absent.

Distinguishing the mechanisms

The distinction hinges on which variables still predict missingness after conditioning on observed information. It is especially important for longitudinal utility, costs, and patient-reported outcomes, because prior measurements may explain some but not all later nonresponse.

MechanismResponse relationship in simplified termsMain analytical implication
Missing completely at random (MCAR)Missingness does not depend on observed or unobserved study values.Complete cases can remain representative for many simple targets, although precision falls.
Missing at random (MAR)Conditional on the specified observed data, missingness does not additionally depend on missing values.Likelihood or imputation methods can be justified under their other model assumptions.
Missing not at random (MNAR)Even after conditioning on the specified observed data, missingness depends on missing values.Inference needs additional untestable structure or sensitivity assumptions.

MAR and MNAR refer to the conditioning information available to the analysis, so an initial suspicion about reasons for dropout is not by itself a statistical test of either mechanism. Differential missingness by treatment group is important to inspect but does not alone establish MNAR. Equally, similar observed responders and nonresponders do not rule it out.

Worked example: unobserved utility

Suppose 80 of 100 patients provide a one-year health-utility measure and the observed mean is 0.700.70. Assume for this teaching example that, conditional on the recorded data, the remaining 20 would average 0.500.50 because their poorer unrecorded health contributed to nonresponse.

The illustrative full-sample mean would then be

U‾all=80(0.70)+20(0.50)100=0.66.\overline{U}_{\mathrm{all}}= \frac{80(0.70)+20(0.50)}{100}=0.66.

If the 20 missing values were instead assigned a mean of 0.700.70, the full-sample mean would be 0.700.70, a difference of 0.040.04 utility units. Over a hypothetical full year at constant utility and survival for every patient, the corresponding difference is 0.040.04 QALYs per patient; actual QALYs also require appropriate timing and survival information. The value 0.500.50 is an explicit sensitivity assumption, not a value recoverable from these observed data alone.

Identification and sensitivity analysis

The distribution of unobserved values cannot generally be identified from observed outcomes alone without restrictions on the missing-data process or outcome model. An MNAR analysis therefore states its unverifiable assumptions, relates them to clinical knowledge, and explores how conclusions change across credible alternatives.

Selection models specify a joint outcome and response process, whereas pattern-mixture models stratify or parameterise outcomes by missingness pattern. A delta-adjusted pattern-mixture analysis might shift predicted missing utilities downward relative to an MAR-based imputation, with the shift and its interpretation specified in utility units. Other approaches can include reference-based assumptions, bounds, and tipping-point analysis, provided they align with the target estimand and clinical events.

Trial conduct and reporting

Preventing missing data is preferable to depending entirely on a later statistical adjustment. Trial teams should keep following participants after treatment discontinuation when the target outcome remains meaningful and collect reasons, timing, and predictors of missingness without treating those reasons as perfect proof of the mechanism.

Reports should present missingness by assigned group, visit, and outcome, and distinguish discontinuation of treatment from absence of outcome data. A primary analysis may rely on an MAR model, but the credibility of conclusions should be examined with prespecified or well-justified MNAR sensitivity analyses. Imputing every missing value with a single fixed “worst” value is not a generally valid substitute for a clinically grounded analysis.

Health economic consequences

Unobserved costs and utilities can affect both incremental costs and incremental QALYs, and their missingness mechanisms may differ. In an economic evaluation, assumptions should preserve relevant relationships among outcomes, resource use, treatment group, baseline severity, and time, then propagate uncertainty into the decision model.

The direction of bias is not determined merely by the phrase MNAR: patients with worse unobserved utility might have higher or lower unobserved costs depending on care pathways. Sensitivity results should show how incremental outcomes and the decision change under plausible mechanisms, including a threshold at which a conclusion reverses. A seemingly precise base case under one imputation model does not eliminate the uncertainty about values that were never measured.

Source basis and further learning

The linked primary guidance and methodological sources provide the basis for prevention, mechanism-based models, and sensitivity analysis. They also stress that estimands and follow-up rules should be specified before choosing a missing-data procedure.

Library

Publications

1
  • Book

    Bayesian Methods in Health Economics — Gianluca Baio, 1st Edition ed., 2012 (Chapman & Hall / CRC Press)

    An overview of Bayesian statistical methods for the analysis of health economic data, covering economic evaluation concepts, statistical cost-effectiveness analysis, Bayesian computation and MCMC, and applied health economic evaluation.

Frequently Asked Questions (6)

  • What does missing not at random mean?

    A missing data classification indicating the probability of missingness depends on the unobserved value itself, even after accounting for other variables.

    Source: Rubin 1976

  • What makes data missing not at random especially troublesome?

    Data are missing not at random when the chance a value is absent depends on that very value, even after accounting for everything else observed, as when the sickest patients are the ones who fail to report their symptoms. This is especially troublesome because the observed data give no reliable way to fill the gaps, and standard methods that assume the gaps are explained by what was seen will be biased. Coping with it requires explicit assumptions about the unseen values and sensitivity analysis around them. Missingness tied to the hidden value is its nature. Little and Rubin (2002) describe this.

    Source: Little & Rubin 2002

  • How does missing not at random differ from missing at random?

    Missing not at random means the probability of missingness depends on the unobserved values themselves, while missing at random means it depends only on observed variables, not on the missing values once those are accounted for. Under missing at random the observed data can correct the missingness; under missing not at random they cannot fully. So the two differ in whether missingness relates to the unobserved values, with missing not at random being more problematic because the standard methods valid under missing at random can be biased, since the reason for missingness is tied to the missing values, which the observed data do not capture.

    Source: Rubin 1976

  • Why is missing not at random problematic?

    Missing not at random is problematic because the missingness depends on the unobserved values, so the observed data do not contain the information needed to correct for it, and standard methods valid under missing at random, such as multiple imputation as usually applied, can give biased results. So missing not at random poses a serious challenge, since no method can fully recover unbiased estimates from the observed data alone, which is why analyses under this mechanism rely on assumptions about the missingness that cannot be verified, and why sensitivity analyses and specialised models are used to explore the possible impact rather than to claim a definitive correction.

    Source: Rubin 1976

  • How is missing not at random handled?

    Missing not at random is handled by specialised approaches that make explicit assumptions about how missingness relates to the unobserved values, such as selection models and pattern-mixture models, and importantly by sensitivity analyses that examine how conclusions change under different assumptions about the missingness. So missing not at random is handled through methods and analyses that acknowledge the untestable dependence of missingness on the missing values, since no approach can eliminate the uncertainty, which is why the emphasis is on transparently stating assumptions and testing the robustness of conclusions to them, rather than on a single corrective method that would falsely imply the bias had been removed.

    Source: Rubin 1976

  • Can missing not at random be distinguished from missing at random?

    Missing not at random cannot be distinguished from missing at random using the observed data alone, because doing so would require knowing the missing values, which are unavailable, so the two mechanisms can fit the observed data equally well. The distinction must be argued from subject-matter knowledge. So whether data are missing at random or not at random is untestable from the data, which is a fundamental difficulty, and it is why reasoning about the likely reasons for missingness and conducting sensitivity analyses across assumptions are central to handling incomplete data, since the choice between assuming missing at random and missing not at random rests on judgement that the data cannot settle.

    Source: Rubin 1976

Trust Record

Verified by Dr Darrin Baines

British health economist

Professional identity: darrinbaines.org

Verification date: 25 Sep 2026

Content version: 1.0.0

Canonical Identity

Term code
HE-ES-SA-123

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