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Expected Value Analysis

An approach to decision-making under uncertainty that evaluates options based on the probability-weighted average of their possible outcomes.

Last reviewedDarrin Baines IP Ltd

Concept Architecture

Concept

Theoretically, Expected Value Analysis (EVA) is a decision-analytic approach used to evaluate uncertain healthcare decisions by weighting all possible outcomes according to their probabilities and calculating the average value expected from each decision option. It is founded on probability theory, expected utility theory and decision analysis, providing a rational framework for selecting interventions when outcomes are uncertain. In health economics, Expected Value Analysis underpins decision trees, Markov models and probabilistic decision modelling.

Mathematically, Expected Value Analysis is represented by the weighted sum of all possible outcomes, where each outcome is multiplied by its probability of occurring. Depending on the analysis, the outcome may represent costs, health outcomes, net monetary benefit or utility. The option with the greatest expected value, or highest expected net benefit where appropriate, is considered the preferred decision.

In practice, Expected Value Analysis is implemented within decision-analytic models to estimate the expected costs and expected health outcomes of competing healthcare interventions. Probabilities are obtained from clinical evidence, observational studies or expert elicitation, while outcome values are estimated from economic models. The approach forms the basis of cost-effectiveness analysis, probabilistic sensitivity analysis and value of information analysis.


Purpose

Used to evaluate healthcare decisions under uncertainty by calculating the probability-weighted average value of all possible outcomes and identifying the option with the greatest expected value.


Mathematical Formulae

Primary Formula

EV = ????� p?x?

where:

  • EV = expected value
  • p? = probability of outcome i
  • x? = value associated with outcome i
  • ?p? = 1

Supporting Formulae

Expected cost:

E(C) = ????� p?C?

Expected effectiveness:

E(E) = ????� p?E?

Expected Net Benefit:

ENB = ?E(E) ? E(C)

Related Mathematical Methods

  • Decision tree analysis
  • Bayesian decision analysis
  • Expected utility theory
  • Probabilistic sensitivity analysis
  • Monte Carlo simulation
  • Value of Information analysis

Example

A new screening programme has two possible outcomes.

  • 80% probability of generating a net monetary benefit of �15,000
  • 20% probability of generating a net monetary loss of �5,000

The expected value is:

EV = (0.80 ? 15,000) + (0.20 ? (?5,000))

EV = 12,000 ? 1,000 = �11,000

The programme therefore has an expected value of �11,000, which can be compared with competing interventions when selecting the preferred strategy.


Excel Implementation

FunctionExample FormulaHealth Economics Application
SUMPRODUCT=SUMPRODUCT(B2:B6,C2:C6)Calculates the expected value from probabilities and outcome values.
SUM=SUM(B2:B6)Verifies that probabilities sum to one.
IF=IF(D2=MAX(D$2:D$5),""Preferred"","""")Identifies the intervention with the highest expected value.
Data TableScenario AnalysisEvaluates expected values under alternative probability assumptions.

VBA (Optional)

Automate expected value calculations across multiple decision trees, probabilistic simulations or willingness-to-pay scenarios and identify the optimal intervention.


Sources

  • Drummond MF, Sculpher MJ, Claxton K, Stoddart GL, Torrance GW. Methods for the Economic Evaluation of Health Care Programmes. 4th ed. Oxford University Press; 2015.
  • Briggs A, Claxton K, Sculpher M. Decision Modelling for Health Economic Evaluation. Oxford University Press; 2006.
  • Raiffa H, Schlaifer R. Applied Statistical Decision Theory. Harvard University Press; 1961.
  • Howard RA. Decision Analysis: Practice and Promise. Management Science. 1988.
  • NICE. Health Technology Evaluation Manual. Latest edition.
  • ISPOR Good Practice Reports for Decision-Analytic Modelling.

Media & tools (1)

Expected Value Decision Explorer

Enter possible outcomes and probabilities, verify probability totals, calculate expected values and compare options using maximize or minimize decision rules.

Open tool

Library

Publications

1
  • Journal article

    Conjoint Analysis Applications in Health — A Checklist: A Report of the ISPOR Good Research Practices for Conjoint Analysis Task Force — Bridges, Hauber, Marshall, Lloyd, Prosser, Regier, Johnson & Mauskopf, Vol. 14, No. 4 ed., 2011 (Value in Health)

    The ISPOR good-practice checklist for conjoint analysis and discrete-choice experiments in health — the stated-preference methods used to elicit patient and public preferences over treatment attributes for value assessment and priority-setting.

Frequently Asked Questions (6)

  • What is expected value analysis?

    An approach to decision-making under uncertainty that evaluates options based on the probability-weighted average of their possible outcomes.

    Source: von Neumann & Morgenstern 1944

  • How does expected value analysis evaluate an option?

    Each possible outcome is assigned a value and a probability, the two are multiplied for every outcome, and the products are summed to give the probability-weighted average. Options are then compared on that single figure. The approach rests on the axioms of expected utility theory, which show that a decision maker whose preferences satisfy certain consistency conditions behaves as though maximising an expectation of this kind. Where outcomes are described on a natural scale such as life years, the expectation is in those units; where they are described on a preference scale, the expectation is in utility.

    Source: von Neumann & Morgenstern 1944

  • Why does expected value analysis suit health decisions?

    Because decisions about services are repeated across many patients, so the average outcome is what actually materialises rather than a hypothetical. A treatment with a small chance of a very good outcome and a large chance of a modest one will, applied across a population, deliver close to its expected value. This is why a decision maker allocating resources across many patients is on firmer ground maximising expectations than an individual facing a single irreversible choice. The argument does not extend to a single patient facing an irreversible choice, which is why the framework suits allocation decisions better than individual clinical ones.

    Source: Briggs, Claxton & Sculpher 2006

  • What does expected value analysis assume?

    That probabilities can be assigned to the outcomes, that values can be attached to them on a scale permitting multiplication and addition, and that the decision maker is indifferent between prospects with the same expectation. The last assumption is the contested one, since it implies neutrality towards risk, and both individuals and institutions frequently prefer a certain outcome to an uncertain one with the same average. Violations of these conditions are well documented in experimental work, including systematic departures in how people weigh small probabilities, which the framework does not accommodate.

    Source: von Neumann & Morgenstern 1944

  • How does expected value analysis handle risk aversion?

    By valuing outcomes on a utility scale that is not linear in the underlying quantity, so that additional gains are worth progressively less and losses weigh more heavily. Maximising expected utility on such a scale then reproduces risk-averse behaviour while retaining the expectation framework. Standard economic evaluation generally works with expected values rather than expected utility, on the reasoning that a system pooling risk across many patients need not be risk averse in the way an individual is. The position is contested, since a health system can face outcomes large enough relative to its budget that treating them as poolable is questionable.

    Source: Drummond et al. 2015

  • What are the limitations of expected value analysis?

    It requires probabilities that are frequently not available, so figures are elicited or assumed and the result inherits that uncertainty without displaying it. It reduces a distribution to a single number, so two options with the same expectation but very different spreads appear equivalent. And where an outcome is catastrophic and irreversible, maximising an expectation may not describe how a decision maker should reason, since averaging assumes the situation will recur. Sensitivity analysis on the assumed probabilities is therefore standard, since a result that reverses across the plausible range rests on the assumption rather than the evidence.

    Source: Briggs, Claxton & Sculpher 2006

Trust Record

Verified by Dr Darrin Baines

British health economist

Professional identity: darrinbaines.org

Verification date: 31 Jul 2025

Content version: 1.0.0

Canonical Identity

Term code
HE-EE-CBA-020

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