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Bayesian Analysis CEA

Bayesian cost-effectiveness analysis updates prior evidence on costs and health effects with new data to estimate net benefit and decision uncertainty.

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Last reviewed byDr Darrin Baines

Concept Architecture

Bayesian Analysis CEA with Posterior Net Benefit, Priors and the Probability of Cost-Effectiveness

A Bayesian cost-effectiveness analysis treats every uncertain input, from relative treatment effects to costs and utilities, as a quantity with a probability distribution, so that expected net benefit, the probability of cost-effectiveness and the value of further research are read from one updated distribution. It matters because most outputs of a probabilistic decision model already have a Bayesian reading. Posterior distributions of incremental cost and effect are formed from the model parameters, probabilistic sensitivity analysis works as an approximation to a full Bayesian analysis, evidence synthesis feeds model inputs and the cost-effectiveness acceptability curve is a posterior probability. An illustrative example then shows how the choice of prior can change the decision.

From posterior parameters to posterior net benefit

The starting point is general Bayesian analysis applied to the parameters of an economic evaluation. A prior distribution states what is known before the current evidence, and a likelihood describes how that evidence arises. Bayes' theorem combines the two as follows.

p(θ∣D)∝p(D∣θ) p(θ)p(\theta \mid D) \propto p(D \mid \theta)\, p(\theta)

where θ\theta is the vector of model parameters (event rates, relative effects, costs, utility weights), DD is the evidence, p(θ)p(\theta) is the prior, p(D∣θ)p(D \mid \theta) is the likelihood and p(θ∣D)p(\theta \mid D) is the posterior distribution.

Costs and health effects are functions of the parameters, so the posterior for θ\theta induces a posterior for the incremental cost and effect of a new option against its comparator. On one monetary scale this is the incremental net monetary benefit, defined below.

INB(θ)=λ Δe(θ)−Δc(θ)INB(\theta) = \lambda \, \Delta e(\theta) - \Delta c(\theta)

where λ\lambda is the cost-effectiveness threshold per unit of health effect, Δe(θ)\Delta e(\theta) is the incremental health effect, for example in QALYs, and Δc(θ)\Delta c(\theta) is the incremental cost.

Claxton argued that adoption should rest only on the mean of this distribution, whether or not the difference is statistically significant, and that its spread matters only for deciding whether more evidence is needed. The rule is to adopt the new option when E[INB(θ)∣D]>0\mathrm{E}[INB(\theta) \mid D] > 0, with the expectation taken over the posterior.

Integrated and two-stage routes through a decision model

There are two broad ways of carrying Bayesian uncertainty through a decision model. Spiegelhalter describes a two-stage approach, in which input distributions are produced first and then propagated by Monte Carlo simulation, and an integrated approach, in which priors are updated and the posterior propagated in one analysis, generally by Markov chain Monte Carlo (MCMC).

Probabilistic sensitivity analysis is the familiar two-stage form. Baio and Dawid describe it as clearly in line with Bayesian analysis, except that uncertainty is handled by simulation rather than integrated out. For frequentist evidence syntheses that involve multi-arm trials, loops in the evidence network, baseline models or covariates, the NICE Decision Support Unit notes that a multivariate normal distribution built from the maximum likelihood estimates and their covariance matrix should be approximately the same as a Bayesian posterior. The integrated route avoids forcing posteriors into convenient parametric shapes and carries the dependence between parameters through to the outputs, at the cost of extra complexity and MCMC software.

Whichever route is used, the NICE manual for technology appraisal (PMG36) states that the committee's preferred cost-effectiveness estimate should come from a probabilistic analysis when possible, unless the model is linear.

For trial-based analyses, O'Hagan and Stevens set out a general Bayesian framework linking mean cost and mean efficacy to the parameters of whatever model suits the data, including log-normal and mixture models for costs. This matters because cost data are typically highly skewed, and the same authors later argued that the bootstrap and methods based on asymptotic normality can then give inefficient or even misleading inferences.

Evidence synthesis feeding model inputs

Relative treatment effects in most appraisals come from a synthesis of several trials, and Bayesian methods are a standard way of carrying out that evidence synthesis. The Decision Support Unit's technical support document on pairwise and network meta-analysis calls Bayesian MCMC the long-standing mainstay of comprehensive decision analysis, because posterior simulation supplies estimation, inference and a platform for probabilistic decision making at once.

The same document notes that posterior sampling retains the correlation between parameters estimated jointly from the same data. When the evidence network has closed loops, the posterior samples should be used in the decision model, or the correlations propagated by other means, because distributions built from marginal posterior summaries are not adequate. PMG36 states that NICE prefers the network meta-analysis methods in this evidence synthesis series.

Acceptability curves as posterior probabilities

With the posterior of incremental net benefit in hand, the probability that the new option is cost-effective follows directly. Plotted across thresholds, this probability forms the acceptability curve.

Q(λ)=Pr⁡(INB(θ)>0∣D)≈1S∑s=1S1[INB(θ(s))>0]Q(\lambda) = \Pr\left( INB(\theta) > 0 \mid D \right) \approx \frac{1}{S} \sum_{s=1}^{S} \mathbf{1}\left[ INB(\theta^{(s)}) > 0 \right]

where Q(λ)Q(\lambda) is the probability of cost-effectiveness at threshold λ\lambda, SS is the number of draws, θ(s)\theta^{(s)} is the parameter set in draw ss, and 1[⋅]\mathbf{1}[\cdot] equals 1 when the condition holds and 0 otherwise.

Gabrio, Baio and Manca note that this has a natural interpretation within a Bayesian approach as a posterior probability given the observed data. O'Hagan, Stevens and Montmartin gave a simple Bayesian computation of the curve from trial data. PMG36 asks models to quantify decision uncertainty, the probability that a different decision would be reached if true cost effectiveness were known. It lists acceptability curves among appropriate presentations, asks for the cost-effectiveness acceptability frontier alongside them, and asks for the probability of cost-effectiveness at maximum acceptable ICERs of £25,000 to £35,000 per QALY gained.

Choosing priors and showing their influence

Priors are the most visible difference from conventional analysis, and the worry in public decision making is that they could be chosen to favour a result. The review of Bayesian methods in health technology assessment by Spiegelhalter and colleagues concluded that the prior is important and not unique, so a range of options should be examined in a sensitivity analysis.

Spiegelhalter describes a community of archetypal priors for this. A sceptical prior has a mean of zero effect and a spread that sets how much doubt is expressed about large effects; an enthusiastic prior is centred on the effect the trial was designed to detect, with a low chance, for example 5%, that the true benefit is negative. In trial monitoring, a positive conclusion that survives the sceptical prior should persuade a reasonable doubter.

PMG36 draws a line between parameters. In network meta-analyses with few studies, informative priors for between-study heterogeneity may be preferable, with their source justified and alternative priors tested. Informative priors for relative effectiveness are not recommended except in very specific circumstances, such as very sparse adverse event data. More generally, input distributions should represent the available evidence, and formal elicitation can be used when data are lacking.

Worked example with vague and sceptical priors on the QALY gain

The figures are illustrative. A trial estimates an incremental effect of 0.20 QALYs (standard error 0.06) and an incremental cost of £3,000 (standard error £800) for a new treatment against usual care. For simplicity, cost and effect are treated as independent and approximately normal, and the cost estimate is used without prior information. The sceptical prior is a sensitivity analysis drawn from a community of priors, not a base case, since PMG36 does not recommend informative priors for relative effectiveness as standard.

1. Vague prior. With a prior that is flat relative to the data, the posterior for the QALY gain has mean 0.20 and variance 0.0036. At £25,000 per QALY the expected incremental net benefit is as follows.

E[INB]=25000×0.20−3000=2000\mathrm{E}[INB] = 25000 \times 0.20 - 3000 = 2000

where E[INB]\mathrm{E}[INB] is the posterior mean incremental net monetary benefit in pounds.

Var[INB]=250002×0.0036+8002=2250000+640000=2890000\mathrm{Var}[INB] = 25000^2 \times 0.0036 + 800^2 = 2250000 + 640000 = 2890000

where the first term is the variance of the monetary value of the QALY gain and the second is the variance of the incremental cost. The standard deviation is £1,700, so the probability of cost-effectiveness is the standard normal probability below 2,000 / 1,700 = 1.18, which is 0.88.

2. Sceptical prior. A prior centred on no QALY gain, with standard deviation 0.10 (variance 0.01), is combined with the data by the normal conjugate formulae, as follows.

μ1=0.01×0.20+0.0036×00.01+0.0036=0.0020.0136=0.147\mu_1 = \frac{0.01 \times 0.20 + 0.0036 \times 0}{0.01 + 0.0036} = \frac{0.002}{0.0136} = 0.147

where μ1\mu_1 is the posterior mean QALY gain, 0.01 is the prior variance, 0.0036 is the variance of the trial estimate and 0 is the prior mean.

τ12=0.01×0.00360.01+0.0036=0.0000360.0136=0.002647\tau_1^2 = \frac{0.01 \times 0.0036}{0.01 + 0.0036} = \frac{0.000036}{0.0136} = 0.002647

where τ12\tau_1^2 is the posterior variance. The trial estimate is pulled about a quarter of the way towards zero.

3. Net benefit under the sceptical prior. Using the unrounded mean of 0.14706 and rounding to the nearest pound, the result is as follows.

E[INB]=25000×0.14706−3000=676\mathrm{E}[INB] = 25000 \times 0.14706 - 3000 = 676

where the terms are as in step 1.

Var[INB]=250002×0.002647+8002=1654375+640000=2294375\mathrm{Var}[INB] = 25000^2 \times 0.002647 + 800^2 = 1654375 + 640000 = 2294375

where the terms are as in step 1. The standard deviation is about £1,515, so the probability of cost-effectiveness is the standard normal probability below 676 / 1,515 = 0.45, which is 0.67.

4. Across thresholds. Repeating the steps gives the two acceptability curves in the table below.

Threshold (£/QALY)Mean INB, vagueP(cost-effective), vagueMean INB, scepticalP(cost-effective), sceptical
20,000£1,0000.76−£590.48
25,000£2,0000.88£6760.67
30,000£3,0000.94£1,4120.79

5. Interpretation. At £25,000 and £30,000 per QALY the new treatment has the higher expected net benefit under either prior, although the sceptical prior cuts the probability of cost-effectiveness at £25,000 from 0.88 to 0.67. At £20,000 the priors lead to different decisions, as expected net benefit is positive under the vague prior and slightly negative under the sceptical one, so usual care would be retained. A threshold of £20,000 per QALY is below the £25,000 to £35,000 range in PMG36, so this flip illustrates how a prior can matter rather than a NICE decision. Reporting only one prior would hide the fact that the decision at that threshold depends on how much doubt about the trial effect is accepted.

Posterior uncertainty and the value of further research

The spread of the posterior drives decisions about further research. The expected value of perfect information compares the expected net benefit of choosing with perfect knowledge of the parameters against that of the best choice under current evidence. Gabrio, Baio and Manca explain that, in a Bayesian setting, the possible futures in this calculation are samples from the posterior, conditional on the model being correct, which is the formal link to value of information analysis. They also point out that an acceptability curve reports how likely a wrong decision is but not the size of its consequences. Baio and Dawid accordingly argue that, where more data can be gathered, probability summaries should give way to value of information analysis.

Where Bayesian CEA ends and neighbouring methods begin

Bayesian cost-effectiveness analysis sits between general Bayesian statistics, which covers any unknown quantity, and routine probabilistic sensitivity analysis, which is approximately Bayesian when its input distributions reflect the evidence. Bootstrapping of patient-level trial data is a common frequentist alternative for trial-based analyses, and it describes sampling variability rather than belief about parameters. A Bayesian credible interval states where a parameter lies given the evidence and prior. Only a posterior distribution licenses a direct probability statement such as "the probability that the treatment is cost-effective is 0.88".

Misreadings and practical limits

The commonest misreading concerns the acceptability curve. Fenwick, O'Brien and Briggs showed that it is not a cumulative distribution function, because it transforms a joint distribution on the cost-effectiveness plane that can straddle quadrants. With more than two options, the option most likely to be cost-effective need not have the highest expected net benefit, which is why the frontier is used for decisions.

A posterior is conditional on the model as well as the data, so structural uncertainty needs separate treatment, for example by scenario analysis, or by model averaging within the probabilistic model as PMG36 allows. Treating correlated inputs as independent, as the worked example does for simplicity, can misstate the spread of net benefit. MCMC output needs convergence checks, and PMG36 asks for enough simulations to minimise Monte Carlo error.

Gabrio, Baio and Manca suggest reluctance to use prior opinions as one reason health technology assessment has been slow to adopt Bayesian methods. Stating each prior, its evidential basis and how results change under sceptical and enthusiastic alternatives lets a committee see which conclusions rest on judgement and which on data.

Sources

  • Baio G, Dawid AP. Probabilistic sensitivity analysis in health economics. Research Report No. 292. London: Department of Statistical Science, University College London; 2008. https://discovery.ucl.ac.uk/1472742/1/Baio_rr292.pdf
  • Claxton K. The irrelevance of inference: a decision-making approach to the stochastic evaluation of health care technologies. Journal of Health Economics. 1999;18(3):341-364. doi:10.1016/S0167-6296(98)00039-3
  • Dias S, Welton NJ, Sutton AJ, Ades AE. NICE DSU Technical Support Document 2: A generalised linear modelling framework for pairwise and network meta-analysis of randomised controlled trials. Sheffield: Decision Support Unit, ScHARR; 2011, last updated September 2016. Sections 1 and 7.1.
  • Fenwick E, O'Brien BJ, Briggs A. Cost-effectiveness acceptability curves: facts, fallacies and frequently asked questions. Health Economics. 2004;13(5):405-415. doi:10.1002/hec.903
  • Gabrio A, Baio G, Manca A. Bayesian statistical economic evaluation methods for health technology assessment. In: Oxford Research Encyclopedia of Economics and Finance. Oxford: Oxford University Press; 2019. doi:10.1093/acrefore/9780190625979.013.451
  • National Institute for Health and Care Excellence. NICE technology appraisal and highly specialised technologies guidance: the manual (PMG36). London: NICE; 2022, last updated 13 October 2026. Sections 3.4.11, 3.4.16 to 3.4.19, 4.7.2, 4.7.5, 4.7.10 to 4.7.12 and 4.7.15.
  • O'Hagan A, Stevens JW. A framework for cost-effectiveness analysis from clinical trial data. Health Economics. 2001;10(4):303-315. doi:10.1002/hec.617
  • O'Hagan A, Stevens JW. Assessing and comparing costs: how robust are the bootstrap and methods based on asymptotic normality? Health Economics. 2003;12(1):33-49. doi:10.1002/hec.699
  • O'Hagan A, Stevens JW, Montmartin J. Inference for the cost-effectiveness acceptability curve and cost-effectiveness ratio. PharmacoEconomics. 2000;17(4):339-349. doi:10.2165/00019053-200017040-00004
  • Spiegelhalter DJ. Incorporating Bayesian ideas into health-care evaluation. Statistical Science. 2004;19(1):156-174. doi:10.1214/088342304000000080
  • Spiegelhalter DJ, Myles JP, Jones DR, Abrams KR. Bayesian methods in health technology assessment: a review. Health Technology Assessment. 2000;4(38). doi:10.3310/hta4380

Institutional Perspectives (2)

  • NICE

    Preferred Estimate From Probabilistic Analysis Unless the Model Is Linear

    NICE expects the committee's preferred cost-effectiveness estimate to come from a probabilistic analysis when possible, unless the model is linear. Parameter distributions should represent the available evidence rather than be chosen arbitrarily, and enough simulations should be run to minimise Monte Carlo error. Models should quantify decision uncertainty and report the probability of cost-effectiveness at £25,000 to £35,000 per QALY gained. Informative prior distributions for relative effectiveness are not recommended unless under very specific circumstances, such as very sparse adverse event data.

    NICE technology appraisal and highly specialised technologies guidance: the manual (PMG36), sections 3.4.19, 4.7.2, 4.7.10 to 4.7.12 and 4.7.15, last updated 31 March 2026View source →
  • NICE Decision Support Unit

    Posterior Samples Passed Directly Through the Decision Model

    TSD 6 sets out ways to embed evidence synthesis in probabilistic cost-effectiveness analysis, which it calls the preferred methodology for the NICE reference case. In a one-stage Bayesian approach, samples from the joint posterior go directly through the decision model with no assumption about their distributional form. In a two-stage approach the posterior samples are exported to another package, and all parameter values must come from the same Markov chain Monte Carlo iteration so that correlations are preserved. Frequentist alternatives sample from a multivariate normal distribution built from the estimates and their variance-covariance matrix.

    NICE DSU Technical Support Document 6: Embedding evidence synthesis in probabilistic cost-effectiveness analysis: software choices (Dias, Sutton, Welton and Ades, May 2011, last updated April 2012), executive summary and sections 2.1 to 2.3View source →

Library

Publications

8
  • Journal article

    Incorporating Bayesian ideas into health-care evaluation — Spiegelhalter DJ, Vol. 19, No. 1, pp. 156-174 ed., 2004 (Statistical Science)

    Paper on Bayesian methods in health-care evaluation that contrasts two-stage and integrated approaches to probabilistic modelling and proposes a community of prior distributions, including sceptical and enthusiastic priors.

  • Journal article

    Inference for the cost-effectiveness acceptability curve and cost-effectiveness ratio — O'Hagan A, Stevens JW, Montmartin J, Vol. 17, No. 4, pp. 339-349 ed., 2000 (PharmacoEconomics)

    Paper presenting a simple Bayesian computation of the cost-effectiveness acceptability curve from clinical trial data, together with a frequentist analogue.

  • Report

    Probabilistic sensitivity analysis in health economics — Baio G, Dawid AP, Research Report No. 292 ed., 2008 (Department of Statistical Science, University College London)

    Research report arguing that probabilistic sensitivity analysis is in line with Bayesian analysis but relies on simulation, and that where more data can be gathered, probability summaries should give way to value of information analysis.

  • Book

    Bayesian statistical economic evaluation methods for health technology assessment — Gabrio A, Baio G, Manca A, 2019 (Oxford Research Encyclopedia of Economics and Finance)

    Book or book chapter listed in the Sources of the HealthEconomics.wiki Concept Architecture article on Bayesian Analysis CEA, where it is cited as a reference for that concept.

  • Journal article

    Bayesian methods in health technology assessment: a review — Spiegelhalter DJ, Myles JP, Jones DR, Abrams KR, Vol. 4, No. 38 ed., 2000 (Health Technology Assessment)

    Journal article listed in the Sources of the HealthEconomics.wiki Concept Architecture articles on Bayesian Analysis CEA and Bayes Theorem, where it is cited as a reference for that concept.

  • Journal article

    A framework for cost-effectiveness analysis from clinical trial data — O'Hagan A, Stevens JW, Vol. 10, No. 4, pp. 303-315 ed., 2001 (Health Economics)

    Journal article listed in the Sources of the HealthEconomics.wiki Concept Architecture article on Bayesian Analysis CEA, where it is cited as a reference for that concept.

  • Journal article

    Cost-effectiveness acceptability curves: facts, fallacies and frequently asked questions — Fenwick E, O'Brien BJ, Briggs A, Vol. 13, No. 5, pp. 405-415 ed., 2004 (Health Economics)

    Paper on cost-effectiveness acceptability curves explaining that they are a graphic transformation of the joint distribution on the cost-effectiveness plane and do not represent cumulative distribution functions.

  • Journal article

    Parameter Estimation and Uncertainty: A Report of the ISPOR-SMDM Modeling Good Research Practices Task Force-6 — Briggs, Weinstein, Fenwick, Karnon, Sculpher & Paltiel, Task Force Report 6 ed., 2012 (Value in Health / Medical Decision Making)

    Best-practice guidance on parameter estimation and the characterisation of uncertainty in decision models, covering probabilistic sensitivity analysis, distributional choices, and correlation between parameters.

Frequently Asked Questions (6)

  • What is Bayesian analysis in cost-effectiveness?

    Bayesian cost-effectiveness analysis updates prior evidence on costs and health effects with new data to estimate net benefit and decision uncertainty.

    Source: O'Hagan & Stevens 2001

  • How does Bayesian analysis express cost-effectiveness results?

    A Bayesian cost-effectiveness analysis yields full probability distributions for the quantities of interest rather than single estimates with separate confidence intervals. From the posterior it can state directly the probability that one option is more cost-effective than another at a given threshold, a statement that suits a decision-maker choosing between them. This framing, giving the probability of each conclusion, is a natural fit for decision-making under uncertainty and connects readily to value-of-information analysis. It answers the decision question in probability terms. Briggs and colleagues (2006) describe this use.

    Source: Briggs et al. 2006

  • How does Bayesian analysis apply to cost-effectiveness?

    Bayesian analysis applies to cost-effectiveness by specifying prior distributions for the parameters, such as effects and costs, combining them with the likelihood of the observed data to obtain posterior distributions, and deriving from these the distributions of incremental costs, effects, and cost-effectiveness. It represents uncertainty coherently and can incorporate evidence from multiple sources. The posterior distributions support probabilistic sensitivity analysis and decision making, and the framework connects to expected value-of-information calculations, making Bayesian methods well suited to cost-effectiveness analysis under uncertainty.

    Source: O'Hagan & Stevens 2001

  • Why use Bayesian methods in cost-effectiveness analysis?

    Bayesian methods are used in cost-effectiveness analysis because they combine evidence from multiple sources coherently, represent all uncertainty as probability distributions, and yield posterior distributions directly usable in probabilistic sensitivity analysis and decision making. They allow prior evidence to be incorporated and updated with data, handle complex evidence synthesis, and connect naturally to value-of-information analysis, which quantifies the value of reducing uncertainty. This coherence and flexibility make Bayesian methods well matched to the needs of cost-effectiveness analysis, which centres on decisions under uncertainty.

    Source: Bayes 1763

  • What is the role of the prior in Bayesian cost-effectiveness analysis?

    The prior in Bayesian cost-effectiveness analysis expresses belief about the parameters before the current data, drawn from previous evidence or expert judgement, and it is combined with the data to form the posterior. Priors allow existing evidence to be incorporated, which is useful when data are limited, but they can influence results, so they are stated explicitly and their effect examined. In analyses informing public decisions, the choice of prior is made transparently, and sensitivity to alternative priors is assessed to show its influence.

    Source: Bayes 1763

  • How does Bayesian analysis relate to value of information?

    Bayesian analysis relates closely to value-of-information analysis, since both concern decision making under uncertainty represented by probability distributions. The posterior distributions from Bayesian cost-effectiveness analysis quantify the uncertainty in the decision, and value-of-information analysis uses this to estimate the expected value of reducing it through further research. Bayesian methods thus provide the framework in which the value of information is naturally computed, linking the representation of uncertainty to the appraisal of whether more evidence is worth collecting.

    Source: O'Hagan & Stevens 2001

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Verified by Dr Darrin Baines

British health economist

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Verification date: 20 Oct 2026

Content version: 1.0.3

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